January Labs founder, January Olds, has often referred to Caroline as her 'skincare Oprah' because of the support she's given January Labs over the years. Caroline's endorsement has the independent skincare company gain both awareness and a cult following. For brands like January Labs, being selected to participate in one of Caroline's curated boxes is an acknowledgement that the formulations and products are on point.
Choosing skincare and finding the right regimen for skin concerns can often be intimidating and expensive. When Caroline selects products for her kits, you know they've been through an in-depth review and evaluation process. For Caroline's faithful following, they know they can count on her to tell it like it is – both good and bad (she doesn't tolerate the marketing mumbo jumbo that can make skincare so confusing).
Caroline's best selling book, Skincare: The Ultimate No Nonsense Guide has won the Non-Fiction Lifestyle Book of the Year 2021 (British Book Awards) and was a long standing #1 on the Sunday Times bestseller list. In it, she lays out how to properly take care of your skin as well as what not to do. She also features brands and products that she has put her stamp of approval on.
Several January Labs products have made their way to Caroline's radar; with Daily Brightening Tonic topping Caroline's 'Most Clicked' list, Restorative Tonic Mist landing on the pages of her book, Skincare and Moisture Balancing Lotion as the lovely plant based moisturizer.